54.8% of internet traffic came from mobile devices in 2021
Web Design
Statista
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Low conversion rate is the top reason people redesign websitesWeb DesignGoodFirms
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It takes 0.05 seconds for users to create an opinion about your websiteWeb DesignBehaviour and Information Technology
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First impressions of websites are 94% related to designWeb DesignResearch Gate
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Google’s search algorithm uses more than 200 factors to rank websitesSEOBacklinko
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52.2% of all website traffic worldwide comes from mobile phones.SEOStatista
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The #1 result in Google’s organic search results has an average CTR of 31.7%.SEOBacklinko
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96% of advertisers spend money on search ads.PPCWebFX
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While SEO only improves visibility on 2-3 search engines, PPC ads’ visibility is endless.PPCSearch Engine Land
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PPC generates twice the number of visitors compared to SEO.PPCQUICKSPROUT
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Over 50% of ad clicks happen on mobile devices.PPCWebFX
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47% of the total global purchases are completed online.PPCWebFX
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72% of companies haven’t looked at their ad campaigns in over a month.PPCWebFX
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94% of B2B buyers will research a business product online before purchasing.B2BAcquity Group
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67% of clicks go to the first 5 results displayed in search engines.SEOAdvanced Web Ranking
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71% of marketers say using strategic keywords was their number one strategy for SEO.SEOHubSpot State of Marketing Report
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Since the pandemic started, 33% of B2B buyers stated that they spend more time looking for products on mobile devices and social platforms than before.B2BTrustRadius
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Manufacturer and industrial website usage has risen 12% since the onset of the COVID-19 pandemic, according to the 2020Web DesignThomas
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SEO drives 1000%+ more traffic than organic social media.SEOBrightEdge
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68% of online experiences begin with a search engine.SEOBrightEdge
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Companies spent $106.5 billion on search advertising globally in 2019.PPCStatista
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56% of engineers are already in their second or third stage of the buying process before they even contact the sales team / vendor.B2BGlobalSpec
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73% of B2B buyers surveyed said they pay attention to a supplier’s website when deciding whether to submit RFIsB2BThomas
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57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.SEOHubspot
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75% of people never scroll past the first page of search results.SEOHubspot
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60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads.SEOHubSpot
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In recent studies, 49% of B2B buyers said they use Google’s search engine to find a new item or product.B2BHubSpot
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73% of those involved in B2B research and decision making for their companies are millennials (age 25-39). Over 1/3 identified as the sole decision maker for their company, as well.B2BHarvard Business Review
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68% are specifically using the Internet to find components, equipment and services.SEOGlobalSpec
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83% of industrial professionals are using search engines to source information for work.SEOGlobalSpec
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76% of people who search for something nearby on a smartphone will visit a business within one day.PPCGoogle
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41% of clicks go to the top 3 paid ads on the search results page.PPCWordStream
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89% of B2B researchers use the internet during their research process.B2BGoogle and Millward Brown Digital
