Category: Blog

Google’s Local Services Ads Mobile App to Be Retired in January 2025: What Advertisers Need to Know

December 1, 2024 | Blog, General News, PPCGoogle has announced that the Local Services Ads (LSA) app, a popular tool for managing local service campaigns, will be discontinued on January 6, 2025. While...Read More

A Google search showing several dropdown search queries, including "what is content intent"

Understanding Content Intent

November 21, 2024 | Blog, Marketing, SEOThis blog explores the four primary types of content intent and common mistakes that are made when creating intent-based content.Read More

An index card with the phrase "Nonprofit marketing" sits on top of a folder on a table

7 Tips for Cost-Effective Nonprofit Digital Marketing

October 3, 2024 | Blog, MarketingAre you a nonprofit looking for ways to save money on marketing? This blog covers seven highly effective, cost-saving tips.Read More

A blank content audit template showing properties for content title, content type, URL, and publish date

Performing a Content Audit for the First Time: Tips & Tricks

September 19, 2024 | Blog, SEOLearn more about which metrics to evaluate during a content audit, how to analyze the content itself, what to avoid, and more.Read More

A screenshot from Google's status dashboard that shows 2024 algorithm updates.

Google’s Core Updates Explained: What They Are & How to Prepare for Them

April 3, 2024 | Blog, SEOLearn more about core updates, how they compare to other algorithm updates, how to prepare for one, and more in this in-depth guide.Read More

Six images representing someone clicking on a button. The buttons are yellow and the pointer on each image is different, varying from different types of hands to different types of arrows/pointers.

Best Practices for Designing Interactive Elements on Websites

March 7, 2024 | Blog, Website DesignWhich practices should you follow when designing interactive website elements and what should you avoid? Read this blog to learn more.Read More

SEO-Friendly Web Design: What It Is & How to Do It

February 12, 2024 | Blog, SEO, Website DesignHow are SEO and web design connected? Learn more about what it takes to build an SEO-friendly website in this comprehensive guide.Read More

A man holds a pen while pointing at a digital bar graph. There is a red arrow running upward through the bar graph. The phrase 'SEO rankings' is next to the red arrow.

When to Expect Results With SEO

February 12, 2024 | SEOHave you recently started an SEO campaign? Learn more about when to expect results, what factors impact results, and more.Read More

An illustrated icon of a computer with a red X superimposed on the screen of the computer. The background is peach/tan color.

The 10 Most Common Mistakes Businesses Make During Their First Website Build or Rebuild

November 30, 2023 | Blog, Website DesignAre you building (or rebuilding) a new website? Keep reading to learn how to avoid these 10 common website design mistakes!Read More

How Much Should You Spend Per Month on Google Ads?

November 30, 2023 | Blog, PPCAre you a first-time search engine marketer? Learn more about the factors to consider when planning your Google Ads budget.Read More

Four images of screens showing the same website. From left to right, the devices shown are: cell phone, pad/tablet, desktop, and laptop. The website never changes on each screen, highlighting that this website has a responsive design.

What Is Responsive Website Design & Why Is It a Must-Have in Today’s Digital World?

October 9, 2023 | Website DesignLearn more about what responsive website design is, its benefits, and what can happen if you don't develop one for your website.Read More

A screenshot from ads.google.com that says "Stand out With Google Ads"

Search Advertising: Which Type of Google Ads Campaign Is Best for My Business?

October 6, 2023 | PPCIn this guide, you'll learn about the five primary types of Google Ads campaigns, their best use cases, and their pros and cons.Read More

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