Blog

Robot hand coming out of a laptop screen to type
Featured Post

AI-Generated SEO Content Versus Human SEO Content Writing: Not to Be a Luddite, But…

Read More

Recent Posts

Robot hand coming out of a laptop screen to type

AI-Generated SEO Content Versus Human SEO Content Writing: Not to Be a Luddite, But…

| | Blog, SEOHow does AI-generated content hold up to old-school content writers? Explore the gaps AI leaves in your SEO content strategy in this article.Read More
An illustration of a male writer holding a giant pen and writing on paper.

The Tale You’re Telling: A Novel Idea for Website Content

| | Blog, MarketingWebsite content doesn't have to be boring or cookie-cutter. This article explores how to implement novel writing elements into your own copy.Read More
Close up of Google Analytics logo in browser

AI Tools for Lead Generation and Data Insights: Complete List with Videos

| | Industry InsightsFor small businesses looking to grow, lead generation is the engine that drives marketing and sales. It’s the process of identifying potential customers and...Read More
A lifecycle diagram with the text 'Content Repurposing' underneath

A Guide to Repurposing Content

| | Blog, MarketingThis article covers how to repurpose old (and new!) content and provides examples of how to start repurposing content. Let's get started!Read More
WordPress updates screenshot

Comprehensive Guide to WordPress Hosting, Maintenance, and Support

| | Website DesignWordPress powers over 43% of websites globally, making it the most popular Content Management System (CMS) in the world. Its flexibility, affordability, and scalability...Read More
A spiral bound notebook with a pen placed on top of it. The open page of the notebook says '2025 Goals' with a numbered list.

8 Content Creation Mistakes to Avoid in 2025

| | Blog, MarketingThis blog explores some of the most common content creation mistakes I've experienced in 2024 and why they need to be avoided next year.Read More
google local services ads app

Google’s Local Services Ads Mobile App to Be Retired in January 2025: What Advertisers Need to Know

| | Blog, General News, PPCGoogle has announced that the Local Services Ads (LSA) app, a popular tool for managing local service campaigns, will be discontinued on January 6, 2025. While...Read More
A Google search showing several dropdown search queries, including "what is content intent"

Understanding Content Intent

| | Blog, Marketing, SEOThis blog explores the four primary types of content intent and common mistakes that are made when creating intent-based content.Read More
An index card with the phrase "Nonprofit marketing" sits on top of a folder on a table

7 Tips for Cost-Effective Nonprofit Digital Marketing

| | Blog, MarketingAre you a nonprofit looking for ways to save money on marketing? This blog covers seven highly effective, cost-saving tips.Read More
A blank content audit template showing properties for content title, content type, URL, and publish date

Performing a Content Audit for the First Time: Tips & Tricks

| | Blog, SEOLearn more about which metrics to evaluate during a content audit, how to analyze the content itself, what to avoid, and more.Read More
A screenshot from Google's status dashboard that shows 2024 algorithm updates.

Google’s Core Updates Explained: What They Are & How to Prepare for Them

| | Blog, SEOLearn more about core updates, how they compare to other algorithm updates, how to prepare for one, and more in this in-depth guide.Read More
Six images representing someone clicking on a button. The buttons are yellow and the pointer on each image is different, varying from different types of hands to different types of arrows/pointers.

Best Practices for Designing Interactive Elements on Websites

| | Blog, Website DesignWhich practices should you follow when designing interactive website elements and what should you avoid? Read this blog to learn more.Read More