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8 Content Creation Mistakes to Avoid in 2025

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A spiral bound notebook with a pen placed on top of it. The open page of the notebook says '2025 Goals' with a numbered list.

8 Content Creation Mistakes to Avoid in 2025

| | Blog, MarketingThis blog explores some of the most common content creation mistakes I've experienced in 2024 and why they need to be avoided next year.Read More
google local services ads app

Google’s Local Services Ads Mobile App to Be Retired in January 2025: What Advertisers Need to Know

| | Blog, General News, PPCGoogle has announced that the Local Services Ads (LSA) app, a popular tool for managing local service campaigns, will be discontinued on January 6, 2025. While...Read More
A Google search showing several dropdown search queries, including "what is content intent"

Understanding Content Intent

| | Blog, Marketing, SEOThis blog explores the four primary types of content intent and common mistakes that are made when creating intent-based content.Read More
An index card with the phrase "Nonprofit marketing" sits on top of a folder on a table

7 Tips for Cost-Effective Nonprofit Digital Marketing

| | Blog, MarketingAre you a nonprofit looking for ways to save money on marketing? This blog covers seven highly effective, cost-saving tips.Read More
A blank content audit template showing properties for content title, content type, URL, and publish date

Performing a Content Audit for the First Time: Tips & Tricks

| | Blog, SEOLearn more about which metrics to evaluate during a content audit, how to analyze the content itself, what to avoid, and more.Read More
A screenshot from Google's status dashboard that shows 2024 algorithm updates.

Google’s Core Updates Explained: What They Are & How to Prepare for Them

| | Blog, SEOLearn more about core updates, how they compare to other algorithm updates, how to prepare for one, and more in this in-depth guide.Read More
Six images representing someone clicking on a button. The buttons are yellow and the pointer on each image is different, varying from different types of hands to different types of arrows/pointers.

Best Practices for Designing Interactive Elements on Websites

| | Blog, Website DesignWhich practices should you follow when designing interactive website elements and what should you avoid? Read this blog to learn more.Read More
An illustrated image showing a redacted search engine results page. There are two hands hovering over the SERPs, one is placed on the SERPs and the other is holding a magic wand emitting magical lines in the color scheme of Google's logo

SEO-Friendly Web Design: What It Is & How to Do It

| | Blog, SEO, Website DesignHow are SEO and web design connected? Learn more about what it takes to build an SEO-friendly website in this comprehensive guide.Read More
A man holds a pen while pointing at a digital bar graph. There is a red arrow running upward through the bar graph. The phrase 'SEO rankings' is next to the red arrow.

When to Expect Results With SEO

| | SEOHave you recently started an SEO campaign? Learn more about when to expect results, what factors impact results, and more.Read More
An illustrated icon of a computer with a red X superimposed on the screen of the computer. The background is peach/tan color.

The 10 Most Common Mistakes Businesses Make During Their First Website Build or Rebuild

| | Blog, Website DesignAre you building (or rebuilding) a new website? Keep reading to learn how to avoid these 10 common website design mistakes!Read More
The Google logo (in Google's branded color scheme) intertwined with a green dollar sign

How Much Should You Spend Per Month on Google Ads?

| | Blog, PPCAre you a first-time search engine marketer? Learn more about the factors to consider when planning your Google Ads budget.Read More
Four images of screens showing the same website. From left to right, the devices shown are: cell phone, pad/tablet, desktop, and laptop. The website never changes on each screen, highlighting that this website has a responsive design.

What Is Responsive Website Design & Why Is It a Must-Have in Today’s Digital World?

| | Website DesignLearn more about what responsive website design is, its benefits, and what can happen if you don't develop one for your website.Read More