7 Best Practices for Conversion Rate Optimization for Beginners
You've done everything right — you hired a web developer to build your site and a marketing company to draft high quality, engaging and user-friendly...
GeoFraming: What Is It and How It Differs From GeoFencing?
Geofencing refers to the marketing tactic of using GPS and/or RFID software to track the whereabouts of prospective customers and send them texts, emails and...
Geofencing vs. Geotargeting: The Difference Between the Two
Marketing that involves geolocation is becoming more and more popular as business owners work to improve client outreach. With the help of geofencing and geotargeting,...
Industrial Marketing Strategies: 5 Core Tactics for a Successful Campaign
industrial marketing tactics You wouldn’t buy an industry-specific component from a general store. In the same way, industrial marketing requires a specialized team who understands...
SEO Strategy: Search Engine Visibility for Industrial Companies
Search engine optimization is vital for getting your business noticed in an increasingly online world. It helps you reach your target audience with solutions that...
Why You Should Use an Applicant Tracking System
If you are still fine tuning your recruitment engine or looking for new ways to improve your human resources process, you may have already considered...
Cutting-Edge Digital Marketing Agency Fuels Up for Industrial Brands
Utica, MI (8/22/2019) - Momentum announced a dynamic change in their strategy to exclusively partner with B2B industrial companies. From local manufacturers in the Detroit...
Network & Learn
Behavioral targeting. Re-targeting. Search engine optimization. Lookalike audiences. The waters of digital marketing can be confusing to navigate. But when you get down to it,...
5 Email Marketing Campaign Ideas for Manufacturers
If you are a manufacturer, you will know that many manufacturing companies tend to generate sales through face-to-face interaction with customers. However, it is still...
Should I Use LinkedIn Ads?
There are 133 million people who use LinkedIn in the United States, 500 million worldwide. [1] LinkedIn has also been ramping up its ad platform...
Momentum Open House & Ribbon Cutting Ceremony in Downtown Utica
Thank You! We wanted to extend a very heartfelt thank you to everyone who attended our Ribbon Cutting & Open House on July 19. Whether...
How to Best Use Google’s New Ad Format – Responsive Search Ads
Big changes are coming to Google Ads! Google announced at their Marketing Live event that there will be a new type of search ad format...